Episode 119: Rachel B. Lee | Marketing Ladyboss

“The power in the world that we're living in today is in Personal Branding. That is the game-changer. I don't think there's been another time in our history where that mattered so much.” - Rachel B. Lee

Rachel B. Lee is a fearless marketing #ladyboss and the wife of Joshua B. Lee. Together they have formed a powerful business relationship that connects with audiences across the world. Rachel leads the marketing and branding strategy for Standout Authority and its clients and can help you find your voice and create influence like you’ve never imagined. 

She started her career at the marketing agency, Walton Isaacson, and managed some of Unilever’s first social media-driven consumer activations including AXE One Night Only. 

After receiving her MBA from the University of Texas, Austin, McCombs School of Business, she entered the technology industry at Microsoft. There she led branding, social media and content strategy, blog and influencer communities, podcasts, experiential, and more for the Microsoft Partner Network, an ecosystem of 300K small to enterprise size businesses digitally transforming the world.

Rachel achieved over a billion impressions in 2017 as the social lead for Microsoft Inspire, and in 2018 won the Microsoft Inspire Speaker Excellence award for her session on modern selling and LinkedIn. Her multimillion-dollar brand repositioning and messaging strategy for the Microsoft Partner Network still reaches millions. 

Most recently she served as a Gartner Senior Brand Manager leading Software Advice's brand and marketing strategy, a 15-year-old $50M+ revenue business, all about helping small businesses find the right software through human conversation. She built a new brand identity and launched a multichannel brand media campaign building the brand’s awareness in new innovative ways. 

She’s passionate about helping students navigate their careers, and also serves as an Industry Consultant for the University of Texas, McCombs School of Business, MBA, and MS Marketing students. Helping job seekers and our future leaders develop their personal brands and build careers is something she's very proud of. 

Follow Rachel on LinkedIn, Facebook, and Instagram.

Today’s episode is sponsored by Aura Merchandising, a proud women-owned full-service brand marketing, and global sourcing agency. Visit them at AuraLimited.com

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Go back to Episode 118: Caroline Johansson | Jewelry Designer