Your Next Stop Live with Vinnie Potestivo
Jan 26, 2023
Listen to a new episode of Your Next Stop Live recorded live on Fireside, featuring guest Vinnie Potestivo. Vinnie Potestivo is an Emmy® Award-winning Media Advisor who helps clients leverage their media exposure, find fame, and make impact.
Vinnie is the Editor-in-chief of I Have A Podcast® and is responsible for discovering and amplifying the voice of independent podcasters worldwide.
As a network executive at MTV Networks (98-07) he discovered talent and developed new ways to support their goals, pioneering the way brands and business owners could contribute to their public narrative by making them stars and producers of their own television series. Early hits include Punk'd, The Osbournes, TRL, 8th & Ocean, Wild 'N Out, & The Challenge. Since then, he and his team at VPE.tv have continued to be well-trusted connectors who develop and distribute original content across all media platforms.
Especially podcasts!
You can listen to Vinnie dissect the creative process with some of the stars and creatives who helped launch his career such as Mandy Moore, Danielle Fishel, TJ Lavin and Ananda Lewis (to name a few on the award-winning "I Have A Podcast" audio experience which is available everywhere you watch and listen to podcasts.
You can also find Vinnie on Instagram, LinkedIn and find his podcast Instagram as well.
Remarkable Quotes
“In about a month I had 700 submissions. I felt tremendous responsibility, because these were real people that I could suddenly relate to. I was looking at similar shows on their resumes and seeing colleges that I’d been looking at myself.”
Find Us Online!
- Fireside: Juliet Hahn
- Instagram: Juliet Hahn
- LinkedIn: Juliet Hahn
- FB: Juliet Hahn
- Clubhouse: Juliet Hahn
- YouTube: Juliet Hahn
- Twitter: Juliet Hahn
Transcription:
Juliet Hahn 00:01:20
We'll be starting in one minute.
Penny, I just invited you to, yep. There are.
Oh, and perfect. So what our slow way bot just is going out.
Vinnie Potestivo 00:01:37
Whoa.
Right on queue.
Juliet Hahn 00:01:38
That's really slow.
Vinnie Potestivo 00:01:40
Alright.
I know my voice is all all down here now.
Juliet Hahn 00:01:41
That was...
Yeah. I like it. I like it with
Vinnie Potestivo 00:01:45
Lower register.
Juliet Hahn 00:01:46
well, with that that music, I kind of good totally took the scene. I love it. So welcome to your next stop live here on Fireside. I am Juliet at Han, and I am so excited to bring my next guest
Pas.
Did I say right.
Vinnie Potestivo 00:02:01
Yes. Nailed that...
Juliet Hahn 00:02:03
Alright. I've been practicing. I've been practicing.
So welcome everyone whether you're on Linkedin, which I see a ton of people there
Hello hello. Hello. If you're on Youtube live, if you're on Twitch live or if you're here live on Fireside, I see Seth and I see other people in there Lily and the audience, and I can't see the other ones because I am blind this far. That what happens when you turn forty nine.
But everyone else, I can't see their faces. I can see those two faces. Welcome. Welcome. And this is gonna be fun. I can't wait to dive.
Vinnie Potestivo 00:02:31
Oh my gosh. I can already so relate by the way, I also recently had to get glad is I'm forty five. And what a blessing
Juliet Hahn 00:02:38
Mm-mm.
Vinnie Potestivo 00:02:39
to be able to to see life through someone else's perspective. Now I can finally see if my podcast font is too small if my face is too big. So I take my glasses on and off, and it's given me a second vision and did the stuff I'm creating. So it's a a good way to spin it. Right?
Juliet Hahn 00:02:54
I know. But isn't it also a little bit annoying though that, like... I I... Like, I could be wearing them down and see far. But close, I can see most of my friends that are my age, they do an opposite. Of course, I always do everything, like, literally, when everyone else goes this way, I go that why it's just been my whole life. So, of course, my eyes do the same thing, but I can't see far. So it's also been really funny lately. I'll see someone in town.
Vinnie Potestivo 00:02:57
Oh,
same.
Juliet Hahn 00:03:17
And they'll come later and they'll be like, what what was wrong? Why didn't you say hi?
Vinnie Potestivo 00:03:20
Well was that Yeah. I was that stone face for?
Juliet Hahn 00:03:22
And I was like, oh my god. I didn't see you when I was, like, oh, craft. Now we're in that stage where people gonna think I'm ignoring you.
Vinnie Potestivo 00:03:25
I'm drowning it.
And then and then lenses and glasses make life a little to hd.
Juliet Hahn 00:03:28
Right.
Vinnie Potestivo 00:03:32
Right? If you're wearing it up course. I'm I'm in the same exact.
Juliet Hahn 00:03:32
Right. Oh my gosh.
Vinnie Potestivo 00:03:35
Part of life right now, I think, good
Juliet Hahn 00:03:37
Okay. Well, I love that. I love that.
Vinnie Potestivo 00:03:38
the struggle is real.
Juliet Hahn 00:03:39
It is real, and I love that lily. You just laughed because I know you're getting it. Okay. So if you're in this room and this is the first time, I think there's some people that have are jumping in and out, but you guys can share this and then you can do this too before we dive in those two little lines at the bottom, you can do broadcast to the world, and you can share that to your Linkedin. It won't be the video, but people can click and literally come and listen
Vinnie Potestivo 00:03:51
Yeah.
Juliet Hahn 00:04:00
what this is one of the things that I love about Fireside
because it is so user friendly, and people can kind of just listen wherever they are. And especially if there at work. They're like, oh, I don't I'm not in this app. I can't get there, but they can
they can listen in that way. So you can do that. You can also share with your followers on Facebook, whatever, when, you know, when you are sharing a picture or something,
you can do it the same way when you're here in Fireside, which is fun.
So
Vinnie Potestivo 00:04:28
I'm Sharon I'm broadcast into the world.
Juliet Hahn 00:04:31
Okay. Good. Good. And, yes, And we're live right now on Linkedin our video, which is Always I always love that because people are was like, oh my god. You go across the whole entire banner, which of been funny. When you're in linkedin Okay. So I am excited. I know we met on pod match,
Vinnie Potestivo 00:04:40
That's it.
Juliet Hahn 00:04:47
which is really fun.
Vinnie Potestivo 00:04:47
Yeah.
Juliet Hahn 00:04:49
I know Alex,
you know, he's doing some really great things over there on pod match. And we connected. I think we did, like, our fifteen minute, which I always do when someone reaches out and says, hey, I think we're a match. I will do, like, that whole,
let me see it four match. And then the second you and I got on talking,
we were like...
I mean, we had some we had some fun. So
I am excited to dive into this and take us through because you are forty five, but you've lived. I feel like fifteen lives.
Vinnie Potestivo 00:05:19
Other people's lives. Yeah. Absolutely true. Literally,
yeah I talk about that.
Juliet Hahn 00:05:23
Yeah. So please tell a little bit about you and kind of
I mean, I I would love to know like where you grew up if you went to university, like, what path you took to then become, you know, this media adviser. And I know, you know, you did stuff on Mtv back in the
in in the days that I was what why not watch an Mtv, which I love.
Vinnie Potestivo 00:05:39
Back in the days.
Yeah.
Currently, a media adviser, I help
creators get discovered. I helped businesses get discovered, and I do it on media.
I do it because I had a good ten year run at Mtv from ninety eight to two thousand seven.
Where I helped them build the talent development department, and our department
created,
Newly, and Tongue,
tremendous amount of programming. I got to be the talent executive on the Hills and Laguna Beach.
I brought the Cannon the Empty the Tj La to Mtv who are still posting shows, franchises
twenty years later,
at all from databases,
if you're really you really wanna get to the heart, and the and like, you you pull all layers just to find out it's a Microsoft excel database.
Juliet Hahn 00:06:23
Right.
I love that.
Vinnie Potestivo 00:06:30
I was being a nerd. I knew how to, you know, was access and and Excel create databases and
I wanted to be in casting, and I had this moment where I took inspired action, and I found a a a magazine in New York called Backstage, which is
where if you didn't have agents and managers, you would go for, like, non union work, and I put her ad.
Juliet Hahn 00:06:47
Mhmm
Vinnie Potestivo 00:06:51
And I said, if you're looking for projects in the future, so I'm looking to submit people
in the future. So send your heads shots and resumes on building my files. You know, one campus road, Wagner, College,
his student box five seven seven. I didn't even think to, like, pretend to have a casting company or
anything like that. And in about a month, I had seven hundred submissions.
Juliet Hahn 00:07:11
Holy crap. I'm gonna pause you for a second. Your microphone is hitting your
Vinnie Potestivo 00:07:12
It was like
Yeah.
Oh,
Juliet Hahn 00:07:16
Thank you. And I didn't want... I didn't wanna interrupt you, but I was like, oh, oh, that's gonna distract the hell of me.
Vinnie Potestivo 00:07:16
we'll do. Yeah. Of course.
No. Thank you.
I know. Yeah. My gosh. So sorry by the way. And everyone who's been trying to give me the hand signals politely
Juliet Hahn 00:07:24
No.
Vinnie Potestivo 00:07:27
down below, I appreciate the support.
Juliet Hahn 00:07:30
So funny. But I love that you did that. And I think that that, you know, so many people have dreams and they don't go for it. I mean, the fact that you were like, I'm just gonna throw out and see, you know, throw spaghetti on the wall like people say and see what sticks So the fact that you had seven hundred submissions, like, where were you... Where's your mind blown? Or were you kinda like?
Vinnie Potestivo 00:07:46
Loan.
I I thought, like, four dollars per envelope times seven hundred to neo. I was like, I just stimulated the economy.
I thought that was... I thought it was a big a big reaction for a small move,
and I felt tremendous
responsibility
all of a sudden, because these were real people with...
That I could suddenly relate to because I'm looking at similar shows on their resumes and seeing colleges that I've been looking at myself, so I put them in a database. I worked at the computer center.
So wow I was fixing everyone's, you know, term papers and helping who build their geo cities web pages and scan photos and and and burn Dvd and take their, you know, music into itunes the, which is what we did at ninety five to ninety eight when I was at in College. Well what A what a killer time to learn about media
Juliet Hahn 00:08:32
Yeah.
Vinnie Potestivo 00:08:37
transmission and how to move media. I learned in the four years that media changed the most from hard drive, to floppy disk to know draw hive today. I mean, and the those four
Juliet Hahn 00:08:46
Right.
Vinnie Potestivo 00:08:49
wiring two Vcr together so I can edit being Vcr...
Those were skills that got me into Mtv.
That that actual...
Juliet Hahn 00:08:58
I love that.
Vinnie Potestivo 00:08:58
When... When it came time for me to get higher, I remember being, like, and I can edit with two Vcr and they were, like, you don't have to go the edit day spend thousands of dollars,
Like, you could audition people and then just edit them from your
Juliet Hahn 00:09:07
Right.
Vinnie Potestivo 00:09:10
from your, you know, chair. And I was like, it's good could be a little, like, you're gonna lose some quality, unfortunately, but you make up for it, and the performance of the people,
people who are this to Cj,
and
Mandy Mo and Jessica instance of the world that we were working with at Mtv.
But it was this state of database and and I started reaching out to people I would being the computer center and I would see opportunities for them, and I would send it to them. And then one day,
there was this casting notice I saw and it said, you know, I'm an have Tv casting director. Forty fifth and Broadway shooting live, when you used to come come to Times square. We need you
it work for me. And grabbed three friends. We went,
I got picked
in the audience ask a question to Whitney Houston,
Juliet Hahn 00:09:51
Oh, my gonna. I love that.
Vinnie Potestivo 00:09:52
what was it like recording with Mariah Carey on the Prince of Egypt Soundtrack?
My big Tv moment.
And when she came out in his Stage manager so, that's the guy. He's gonna ask the question. Here's the question. And she's like, I'm I answering that question?
Juliet Hahn 00:10:07
Oh my god.
Vinnie Potestivo 00:10:08
Crazy. Am I answering that question?? No. And I was like my my tv dream this is my moment.
And
I turned to the casting director who had been practicing with me on the microphone, and I said, you would think for the experience. I... In front of my friends, I look great. So this was a killer day for me. And if you ever need more bodies because I know you put this, like, casting out and distress I got this, a, database of seven hundred people in the area who are looking for and he was like, wow.
Like good database and seven hundred. And and I realized that I had these, like, technical skills that helped creative
fixing people's Microsoft word documents and term papers,
all that font work and facing and manipulation of the page, So it felt a certain way. Though that became reality, Tv show pitch sheets and casting sheets. Like, that's to me what that's what good be look like on paper before everyone got to see it, you know, out in the world and with a cool experience to get there.
Juliet Hahn 00:10:58
Oh, no.
Right. I am and
And very cool. And the thing that is, like, fas needs me, because I know like, when we touch base, we, like, touched on a little bit what you you did.
I mean, that was, like, I was watching all that stuff. Like, we were... We were the same, you know, we're the same age Like, we were right there. I was loving that and really been like, oh, this is so fun. I live to New York City. I remember these magazine, and I I was in advertising, so I wasn't doing an acting, but I always love to look through that because I would be... Let's just see. This is fun. I like to, like, dream of things or see things and, you know, so I would love to know
Vinnie Potestivo 00:11:12
Yes.
Oh, yeah.
Juliet Hahn 00:11:32
you had this database skill. Right? You you were, like, teaching yourself how to do this. But what do you think gave you
Vinnie Potestivo 00:11:34
Mhmm.
Juliet Hahn 00:11:39
that kind of confidence? For you always like, confident to be like, I'm just gonna go forward it or do you think it was something that you learned as a kid. I mean, did you have things in your childhood that kind of helped you kinda get a little bit resilient and get that grit?
Vinnie Potestivo 00:11:43
Mhmm
So
two part answer, to answer the question of what made me feel confident to move forward doing what I'm doing. Was those seven hundred people that responded. That's
Juliet Hahn 00:12:00
Right.
Vinnie Potestivo 00:12:01
that's a universe.
Confirming me giving me a big thumbs up prior to social media with this
Juliet Hahn 00:12:05
A hundred.
Vinnie Potestivo 00:12:07
cosmic energy wasn't around. So I had I had to trust seven hundred responses to me that was way bigger or response. And I could've have... I thought fifteen, twenty people max. You know what I mean? Like
Juliet Hahn 00:12:17
Right.
Vinnie Potestivo 00:12:19
because I think I'm so small and I think my my impact in this world could be so small, by the way. So that's the the mentality there.
Juliet Hahn 00:12:19
Seven hundred.
Vinnie Potestivo 00:12:28
I think that I became a creative
communicator and found
creative...
I'm a very creative resolve.
Juliet Hahn 00:12:36
I love that.
Vinnie Potestivo 00:12:37
You tell me, what's two plus two in my head? I'm, like, two eggs, plus two bags is four eggs, which becomes four chickens, which, you know, I have this, like,
Juliet Hahn 00:12:45
Mhmm.
Vinnie Potestivo 00:12:45
cease the fantasy piece in my mind. Some of that, unfortunately,
stands from coping mechanisms, turn superpowers,
as I'm the oldest before growing up as a kid, and my...
Parents are divorced, in out of rehab,
I learned to put other people's
goals before mine. I learned to minimize
my wants desire, so I can minimize my frustrations
and losses and disappointment
we move around a lot, which makes it hard to meet friends. So I quickly learn how to make friends quickly
Juliet Hahn 00:13:17
Mhmm.
Vinnie Potestivo 00:13:17
because, like, sometimes
it would just be Thursday night basketball the at, you know, at the youth center, and we're only gonna have this Thursday because of how they would ship us around. And I didn't wanna just play basketball both random people I really like knowing who's around me. I feel empowered
by those people. I feel funny when I'm with comedians, I feel like I can sing... Well, I'm Tv, I be I let's see like I'm like, nick like Nicolas. Like, I I missed my boy moment
we with Jeff Jeffrey Ross, like the comedians. I think I really take on these, like, pieces and
Juliet Hahn 00:13:48
Yeah.
Vinnie Potestivo 00:13:51
I think that's what made me wanna be in casting
because and and then specifically, what attracted me to to Mtv
was the high output
creators, like Mandy Moore and Bonce,
and jessica Simpson, No was asking them for content. They created it and served it the way we now understand how to do this podcast. This this... You know, our this this
creator economy that we live in where we have the ability to create content and and get it out there.
It wasn't the case back Then I loved output. I loved
television and how how it could move from from place to place them really it was about the people for me. God that's the part that I I was fascinating with the most
But I think some of the superpowers coming as a kid, putting people first being a people, please,
I had to internalize my emotions, which
results in me over explaining
my emotions and I run on a little bit long sometimes
because I don't... There's a
a
a built in pleasing
part of me that wants to make sure that everyone receives, you know, what's out there, but I overdo it because of
Juliet Hahn 00:14:53
Mhmm.
Vinnie Potestivo 00:15:01
know so I'm aware of it. And I I surround myself with fantastic editors,
fantastic designers. Like, I know where I know where my my mind can take us. I know I need the finesse
Juliet Hahn 00:15:07
Right.
Vinnie Potestivo 00:15:12
of of experts. And and I think somewhere between high school in college, I was told that wasn't a good writer, and that really stuck with me. When I got to Mtv, and this... At first, it was put Man More Mtv.
We... I got to cast beyonce and her first film carmen the Hop. So it was really figuring out new ways to work with talent
and casting the Vs. And I it was like will I am?
Juliet Hahn 00:15:34
Right.
Vinnie Potestivo 00:15:36
Was that a taping once and was like, cop I'm like, I'm the number one video, and I got three minutes in the show, and he's a new video. He's got thirty minutes on the show. It's like, what would they take to host to show and everyone kinda looked at me, and I was like, oh, I could...
That's a cool idea. Would you would do that? Like, I think people would think you would never... I know to make a phone call, and that was it will will was really the first person
that broke that seal, and then
and then we looked around who we had a already mandy more
good charlotte, and... And that became, like a model for us to work with talent, and
I became obsessed the talented development.
Juliet Hahn 00:16:12
Right.
Vinnie Potestivo 00:16:12
Because they were high output creators, you know?
Juliet Hahn 00:16:14
And I think that's so cool and I love. I always ask the question about the kid thing and sometimes, you know, people get a little uncomfortable, especially if it's like, yeah, it wasn't the best, but we do really learn things in our childhood. We we tell each, you know, tell ourselves stories.
Good or bad.
And one of the things that I love that you said how you kind of input things. I see everything in pictures.
Vinnie Potestivo 00:16:34
Mhmm.
Juliet Hahn 00:16:34
So, like, if someone says a tree, I see a tree. I don't see the word. Tree. I see, like, the actual tree. So that actually
helps me in the creator world, because I do see in pictures. So I'd see things a little different.
Which I think is a really big positive. Like, if you just think the same way as everyone else I love that you're aware that I'm aware, but, I don't think I was aware of it for a long time until
Vinnie Potestivo 00:16:49
Yeah.
Juliet Hahn 00:16:56
And I don't even remember where it kinda came up and they were, like, do you see the word sprayer or trait? And I was like, I'll say the word. I said I see a tree or if I like, someone tells me a title of a book, I'll see the title very visually. So people will... A lot of times come to me for those kind of ideas because I am very, very visual.
Vinnie Potestivo 00:17:01
Yeah.
Mhmm.
Juliet Hahn 00:17:12
I think that sounds a little bit from my dyslexia, but I... It's one of my superpowers. That's one of the things that I love the most is I can really create things in my mind because I think a little different. So I love that you had that. And you also went with it. You saw the talent that you had, and we're like, okay.
Vinnie Potestivo 00:17:27
It's what I had.
Juliet Hahn 00:17:29
But the seven hundred.
Vinnie Potestivo 00:17:29
It was due die felt like.
Juliet Hahn 00:17:31
Right. Well, especially when you're when you're in New York City, and I mean, you know, I've just actually yesterday,
had an an interview with the woman that was
broadway. She was a performer, and we actually were talking to about backstage magazine. So I love that that has come up twice. Was like, oh, my god. I love that magazine. And even though I didn't do anything to it,
Vinnie Potestivo 00:17:41
Mhmm
Oh, yeah. Fine.
I'm still in it, by the way, I I haven't been out of it since October nineteen ninety eight. Haven't been out of that not getting it.
Juliet Hahn 00:17:51
I love that. I love that. That's so cool. And that it... I mean, it's just like the village voice back the... Like, those things in the city were such
iconic city things that really? I mean, when we lived in New York City,
Vinnie Potestivo 00:18:01
Yeah.
Juliet Hahn 00:18:04
that. I mean... Because where do you live now? Are you still missing any?
Vinnie Potestivo 00:18:06
I'm in Brooklyn. I... But I'm from Staten Island And you're right. That was it was, like, a few a few kiosks in times square had to because there was, like, the drama bookstore, and there was a couple of places
Juliet Hahn 00:18:08
Yeah.
Mhmm.
Vinnie Potestivo 00:18:16
that had distribution. I knew about Wagner College. It was... I had easy access to it, and they wouldn't for some reason, they didn't mail to us back then, you couldn't get, like, a minute there was no no idea of male.
Juliet Hahn 00:18:24
Right.
Vinnie Potestivo 00:18:25
So I just felt like he I had access to something that I should be sharing. I I I don't and also I was getting paid
at the computer center, which was, like, ten dollars an hour versus if I was like,
you know, another on campus job, which would have been seven twenty five. So I felt like I was already winning
because I kind of was in a tech job.
It just... It all it all it all worked
Juliet Hahn 00:18:45
Right.
Vinnie Potestivo 00:18:47
and it was so serving. You know,
I did the same thing again with my podcast. So I have the podcast.
It's called I have a podcast. I I go back and I talked to all the mandy more
Jamie,
Tj Live in Daniel, for I go back and talk to everyone that I I I worked with twenty years ago. I wanna show you
probably with the same fourteen people every year,
how much we've experienced together. So if I like, who I know, but like, what we've experienced, I think that might be unique about
Juliet Hahn 00:19:12
Mhmm.
Vinnie Potestivo 00:19:15
this podcast, but I don't get the meet new people like this and put them on my podcast like you do. So so I created I have a podcast dot com.
Juliet Hahn 00:19:15
Very cool.
Vinnie Potestivo 00:19:23
So I could write a featured article about you, and I know as podcast, like, articles about us
are few and far between a lot of list goals that include our podcast names, by, like, when it comes to us getting discovered in needing visibility, I'm not just Google, but bing and, you know, that that universe. I I saw this you know, missing place. So I created a form and I helped people get featured articles, and it's working, and I got a couple hundred blobs, not pulling my Rs. So I feel like I'm discovering Talent. Mean, built this community around around exploring and discovering, and I go...
Well, my podcast is called I podcast. How come... I don't like the right articles.
On on my I have a podcast chat. It's like, why? Like...
Juliet Hahn 00:20:02
Right.
Vinnie Potestivo 00:20:02
And, again, it was it was this idea of
I felt called to create something that I was capable of creating
responsibility in that
leveraging and in the unique way that I know how to leverage it. By giving you credit by helping you get discovered. I'm networking with you, and and that's my way of adding value and
And as I work with other podcaster
to collaborate on their on their episodes, and we expand this universe with our episode, I'm built
to support those episodes
to me, that was important having that ecosystem, and all that done from
seeing a unique thing that I felt called that I can do with databases getting people to fill up forms.
That's hard, man. That is
Juliet Hahn 00:20:45
It is hard.
Vinnie Potestivo 00:20:47
even a three question form, and it's all about them. You know what I mean? So... But but I did it with casting notices
on real house of New Jersey and millionaire match and all the crazy shows that I you know, I got to reach out to hundreds of my thousands of people,
and
and I like helping
independent voices
who own their Ip,
be empowered as creators because what we can do in in owning our Ip and owning our podcasts and his letters and blogs and and our voice and our likeness and owning that data
there's a lot that that it's coming our way, the ability for podcaster,
and narrow
like this to go broadcast
It's it's there. And I also believe the future of twenty twenty three is everyone is a podcast directory. Like, Walgreens is a I wanna listen to Are you kidding?
I was listening to some beauty podcast on well, on Walgreens, if I looking for I'm forty five,
You know what? I'm looking for? Little a hyaluronic,
Juliet Hahn 00:21:41
Right.
Vinnie Potestivo 00:21:43
something walking through the process to get me in the store. And Jimmy, with the voice I trusts, you know, I can see a lot of brands adopting that airlines.
Juliet Hahn 00:21:45
Alright.
Vinnie Potestivo 00:21:53
Bravo,
you know, empty, I can see all of these branch tapping into up podcasting because amplifiers, and we own it, we own that content.
Juliet Hahn 00:22:00
No. And I...
And I so agree. Now do you think some of that is always kinda been there, and it's just evolved or do you think the pandemic
also
kind of amplified it and pushed it like, further? I mean, I know when the club house came.
Vinnie Potestivo 00:22:13
Yeah. Is there... Is there they're suppression man?
You who felt who's telling us? Fifty thousand podcasts oldest there's too many podcasts since who, Tv people, probably Tv people more so than some people. And I love all Tv people. Tv peoples like don't get me wrong, but Tvs about retention.
Juliet Hahn 00:22:16
Right.
Vinnie Potestivo 00:22:30
Tv is a small media sector in the advertising industry, podcasting
is in the content
industry. It be very clear about the separation of like, the those two places. A lot of money has been going on to Tv because that was the way to get on the screen. I was obsessed with getting on the screen. That's why I learned Vcr and how to move media.
Anything, you know, has some kids
they wanted to have a radio show so they would literally just broadcast it from, like, their garage, Like, one listener. It was the act of doing it. Right? Like, I wanted to be on Tv. I don't care how I get there. Put me on Vcr and push play. I'm happy to, you know, be in the room. I was happy to be in the room.
Juliet Hahn 00:22:57
Yeah.
Hi.
Vinnie Potestivo 00:23:08
So...
Yeah, I think that... So I I think that the technology is there. Look,
with Broadcast Tv, we all know that we get a different
So if we're watching the today's show from, like, seven to nine in the morning, we know that we also get our local segments in our local news. So we're getting hit every ten minutes with local news.
Which is based on where we're living, and then also the weather,
which is to say that why what why couldn't
we be able to target geographically
specific podcaster to be able to narrow,
you know, stream this for that it's it's about moving content through media. If you own the content, they'll be able to move it through media.
My podcast, I have a podcast. I don't put as
in my podcast, but I take I have a podcast,
and I have a radio show called. I have a podcast on radio Courtesy, by the way of Josh Carrie.
If he has this awesome product called radio Ready that is like, gets podcast right on radio. It's
it's where there's already guaranteed ears. Like, there's already existing signal and existing cadence of audience. And so you're you're not trying to create something out of nothing. There's... You know, there's they're already a tune in factor a morning dry factor. That's gonna get you in front of these people.
Juliet Hahn 00:24:08
Mhmm
Vinnie Potestivo 00:24:21
So I leverage my podcast in audio, and then I could put some ads there.
I have a podcast on Tv courtesy bespoke Tv, which gets me cox Comcast
Verizon,
game station and and a game stage a Playstation.
Juliet Hahn 00:24:35
Is way.
Vinnie Potestivo 00:24:36
Do
you see where I'm saying. I'm a Guy do short of shopping. And I'm about a a half dozen av vo,
Juliet Hahn 00:24:40
Right.
Vinnie Potestivo 00:24:43
And I get I put advertising
on there, but I want my I want my podcast to be pure. But because I own that Ip, I'm able to
have these partnerships with these media platforms that allow me to distribute, and I don't rely on social media
for amplification.
Juliet Hahn 00:24:59
Right. Which is really smart. Now do you think when you started the podcast, Did you... So, like, anyone that's listening that's like, wait. Okay. That's... You know, that's an interesting idea because I've had...
When I started it, I've had people reach out. Be like, hey, I have this network or I have this. And there's times wrong I'm like, no. I think everyone's trying to steal stuff. You know? Like, I get, like, a little nervous, like, you know, you give this, and then also, and everything's taken. So I've, like, done a little research and I'm like, damn, it's not the time. It's not the time. I always feel like things happen for a reason at the time that they're supposed to, Did you have that already kind of thought that that's the plan you were gonna do with the podcast or did it kind of evolve naturally?
Vinnie Potestivo 00:25:16
Mhmm.
Mhmm.
It evolved not so... But I call my podcast. I have a podcast. I'm clunky intentionally
because I I'm being in time I'm trying to be intentional. So I actually
Juliet Hahn 00:25:44
Mhmm.
Vinnie Potestivo 00:25:45
want... I'm actually signaling to my... The everyone that I work with in the past, but I have, to be really honest.
Juliet Hahn 00:25:50
Right.
Vinnie Potestivo 00:25:51
There's...
And that's how some of my bigger clients have come through because they also want podcaster. They see that I have one. They know what we've done in the past. So now we're able to, you know, move that on.
Juliet Hahn 00:26:00
Right.
Vinnie Potestivo 00:26:02
I
I saw a relationship with the spoke Tv, and I'm like... I'm I'm an advisor for the network networking and I sit on the board of advisors now.
Because I wanted to have output to the Jen Alpha audience. So it's very eighteen to twenty four female and
just... I love. You know, I grew up programming for Mtv.
Juliet Hahn 00:26:20
Right.
Vinnie Potestivo 00:26:20
You use cultures, like, the seed of humanity, by the way. So if I can keep my messages in front of them and stay and touch you and let them connect and continue to educate me all the better.
So I created and and because I'm in talent development, and I bring in relationships to that network.
I know what that ideal structure looks like. Does you have a one hundred percent ownership
over It, and we've been able to really grow that brand out really nicely.
And with...
With radio, it's just a time by. Could be really honest.
So I owe my Ip. It's a twenty seven minute show, and whatever
commercials or information and I wanna put how many cult call actions or how much of my interview I wanna put in, you know, is up to me, And I might even just
find out one episode that works well, and then just stick with that one, twenty seven minute show and
tour the nation. And keep hitting and keep hitting communities and then geo targeting then maybe be in social media with a call to action for listening to the radio or or something like that. Because I'll know what network they're listening to.
Juliet Hahn 00:27:14
Right.
Which is smart. And that mean, the thing is, you know, again, you've... You know, you've lived this so you've learned kind of like, what works, but you also not afraid of being like, let me test this. Let me test that. And I think that's one of the things that's really cool about you because there's people
Vinnie Potestivo 00:27:32
Oh, yeah.
I'm open to outcome.
Juliet Hahn 00:27:36
Right. And and and so that is gonna be my, like, kind of my next question for you,
and I think you kinda answered it and you're upbringing. But you know, there's so many people out there that really are scared of failure.
Like, I mean, they don't they won't try things because they're afraid. Of, like, okay. What if, you know, whether it's a financial failure, whether it's just a personal failure or whatever it is. And I always say I'm not, like scared of failing because I'm just like six school heart. I else so many times in school. I would just brushed myself off and be like, okay. What's the next thing? I need to tackle is different? I am not scared of it. I always feel like I'm gonna learn something if I fail. Like it's okay. That wasn't the path I was supposed to take today, But here's what I learned and let me pivot that and and go this way. What gave you do you think that kind of... I'm gonna try all these things and not be super
Vinnie Potestivo 00:27:48
Mhmm.
Yeah.
Mhmm
Juliet Hahn 00:28:23
scared of failure. I mean, to me, it seems like you're not. You might be like, oh my god. No. I am, and it takes me a long time to do these things. So I would love a little bit of insight in there.
Vinnie Potestivo 00:28:32
I think I have confidence
in
in their... In in judging
I wanna use the word magnetism and opportunity. I don't know how to get there. But, like, I I I'm I I have confidence in that. I have confidence in
my ability to see the best and the worst than people. And by the way, sometimes it's really fun to watch you do something that you're great at. Sometimes it's really fun to watch you do something you horrible that. Like, can't Just is simpson in the kitchen, chickens through of the see. We can connect to these moment. You know, the a lot of the Osb moments, you know, we can connect to these moments where
Juliet Hahn 00:28:56
Yeah.
On.
Yeah.
Vinnie Potestivo 00:29:05
they're just so human and revealing.
I think the thing on Tv did right back then, was give us thirty minutes. And he give us to space
for storytelling telling. I think that's something I'm good at equally as well as creating space.
I know where to jump
into a a project,
oftentimes,
because
Don't believe in in project starts. If there is no intention for a project finish show, a lot of the media
projects I've work on are were franchises are are twenty, thirties, forty seasons now deep.
I look for that sustainability piece.
I I trust in my sort of end
ability to take inventory of the
skills you have the people around you and the assets you have to figure out what you need best to be successful. And I'm pretty realistic about no outcomes, and I'm very open to outcomes. I think I... You know I like... I really like the universe has a store for me. Sometimes it's you know, I I... Some some people are better storytellers, tales than me. I used gotta be honest. I'm a story shopper. I'm a character developer, by the way. Stories change.
It asked me. I'm off. Facts don't change. Character names don't Change, You know? But the story changes based on the audience,
Juliet Hahn 00:30:11
I love that.
Vinnie Potestivo 00:30:17
the narrator, the interviewer, you know, I can tell you
about
a lot settlement leaves and there's different... We all have a different version of film movies in our life or
Yeah. David and Goliath, you know? What I mean, these characters have send the test of time.
So so I don't know.
Juliet Hahn 00:30:35
Well
Vinnie Potestivo 00:30:38
There's just trust there's an inherent trust in the process.
And
how would I say it it could be very non linear.
So I think some of it is understanding how how our actions
impact the reactions
of
you know, our goals,
one of the ways to get people on television, for example, I used to have to... You know, I used to recommend they get with the wikipedia pages go I knew that network executives is. We're going to the wikipedia to see if these people were who they were. So then I knew that that would be something that helped me get you cast on a show. So I would recommend for a couple thousand dollars or if you have a connect or... And then I learned how to do it, and now I understand the importance and the stuff that Wikipedia, you know, plays in discovery.
Juliet Hahn 00:31:16
Mhmm
Vinnie Potestivo 00:31:25
I am
for us right now for podcast. I is a great place for us to get credit. Give credit
production credits,
awards, guests,
we're we're actually building, like, we did we tell I am to how many episodes we have and and all of that information said to Google and Bing
and yahoo
and you I wanna point out that
Google is not the be all and no... There's lots of ways that we can get on Google, but did being discovered, be getting visible?
That I am hack right now for podcast it creates a lot of link packs, a lot of presence, a lot of data,
pushes back to you and your podcast and your your websites, if it's set up that way,
and it's free, by the way, You know, you don't I you don't need Im db pro.
Or any type of special access to it. It's just all about itunes.
I have all this step by step information if anyone's looking for, like, support later.
Juliet Hahn 00:32:19
Right. And that... And this will be all in the show notes. And, again, like, you can go follow...
When I
queue up when this goes out on the art, you know, on my podcast and all the all the podcast players on your next stop. I always do a queue and tell people we're to follow you and all that. So that will be... I know you guys are listening. And be like, oh, we already knew that.
Vinnie Potestivo 00:32:33
Su.
I cringe at that part.
Juliet Hahn 00:32:38
I right right. Right.
Vinnie Potestivo 00:32:39
Stay focused. If you're gonna go anywhere, and that would be a good time to leave a Five review for Julia. How about that? Like, join me into the five stars, if you really wanna know how I feel because I will be there search for me. Find me connect with me.
Juliet Hahn 00:32:50
Right. I love that. I love that. Well, but I love all these tips because it is just so natural and it really is...
When you think about it,
it's really kinda logical.
And I think that I think a lot of times, people make things a little bit more difficult than they need to. And the way you're just kinda laid that out, it's like,
Vinnie Potestivo 00:33:00
Yeah.
Juliet Hahn 00:33:08
yeah. It totally makes sense.
Vinnie Potestivo 00:33:09
It's
Juliet Hahn 00:33:10
But
not something we think about.
Vinnie Potestivo 00:33:11
it's
it's from... It's from experience.
As a Tv booker, if I'm looking for experts, I go to regional shows, national shows local shows. Is a reason why we say start local
before you go national and and you go big because we wanna find you prove that you've done live lives, not just, you know, pre and that, you know, you can do it because we don't wanna get it wrong either. It's a point of discovery That really is just awesome.
And of words, I feel that way about awards, you know,
- No one tapped Beyonce on the shoulder and said here are your nine grammy nominations you deserve, She applied, should speak thousands of dollars for every name.
Juliet Hahn 00:33:45
Right.
Vinnie Potestivo 00:33:50
On in on every category for every submission that went in,
Oscar Any Tony. I was look, I'm lucky. I one my emmy... My first time last year.
Because I realized I didn't apply.
Juliet Hahn 00:34:00
Mhmm.
Vinnie Potestivo 00:34:01
Number one reason why I didn't I me, I didn't apply, and they didn't give casting directors I means when I was doing my gaming Tv, but, no, you know, whatever.
Juliet Hahn 00:34:09
Right. Now now they... That's that's amazing. So...
Vinnie Potestivo 00:34:11
But and I realized I was like, I'm the reason why I don't have an Emmy. And I mean you know, there are in a word that
leaves my, you know, industry and and stands multiple
industries. So,
you might hear reality Tv and some of the names here and said and say, e too out own. What what another one of these. But I built a talent development apartment I help people stand out and went awards, and I wanted to award from the seat.
In in my guest to bedroom in my home. Like, that's if that isn't humbling enough
to realize how much power
you know, we have...
To do... To to overcome, you know, the those things that that hold us back. I need to collaborate with people
that gets me out my Shell. That that's one way that that removes fear
of
Juliet Hahn 00:35:01
Mhmm.
Vinnie Potestivo 00:35:01
doing it is like, we're gonna do it together. And and more likely than I I'm gonna involve a lot of people
Juliet Hahn 00:35:04
Yeah.
Vinnie Potestivo 00:35:07
in doing this. And I don't take that. I I think the responsibility of being a cheerleader leader and a community leader in a you know, like, a
steward to the cause, but the action now become group actions.
And
don't take credit for the win, so I'm not gonna take blame for the losses I feel like.
Juliet Hahn 00:35:20
Good.
Yeah. And I think I think a lot of people don't think about that. You know, what you always hear, like, around yourself with smarter people surround yourself with people that uplift you and stuff. It's also really important to be able to do the collaborations and net work with people and be like, okay. You're kind of in the same industry. I have this idea or this thought. Hey. Let's talk because of those little tidbits that not everyone thinks of. So I love that you just highlighted that because that's one of the things I have, like, three people in my life
that every week, we kinda touch base that were like, okay. Let's let's kind of unfold what do you think in next? Where do you wanna be, you know, in six months? You know, what are you doing here and we collaborate. And sometimes the things that we talk about, and we start building
kind of get legs of its own and take off. Others
kind of, you know,
started something that was really exciting, but then kinda went dead in the water, but there was not it wasn't a waste of time because there was an outcome that we needed to see And I love that you kinda brought up the universe. You know? Because I do... You know whether people listen that are listening, believe in the universe or god,
there is a pass, And I truly believe that we all have pets and, you know, you're seven hundred
you know, list. That was a feud sign. Okay. This is kinda what you need to think about. You could've have taken that list and just be like, oh, how fun. And put it on a shelf Right? And done nothing with it. And then the universe are god, maybe would had to yell at you a little bit. You know, No go get that list. Go get that list and sometimes people are not aware of those little slight cues.
Vinnie Potestivo 00:36:30
Mhmm.
Juliet Hahn 00:36:49
And so I always say
I think it's really important. Some people call it meditation. I call it daydream daydreaming because I need to move. I cannot sit and meditate. I think about, like, the laundry and the things I have to like, do around the house like the house stuff, and I'm not good at that. I don't like that stuff. I'd rather be walking the dogs and getting my exercise and and getting the dogs exercised but that is the space that I really kind of dream. I think, like, oh, what do I wanna be doing? Or what do I where do I wanna be in five years? What do I want my family to look like them five years? And I just let my mind go. And and sometimes it's fun, Like, sometimes I gig it myself because there's been times... You know, like, in Miami on Like a, and I know this gonna sound crazy for people that and then really like. Because I don't know if I've ever shared this. But, like, I'm on Miami
Vinnie Potestivo 00:37:18
Mhmm.
Juliet Hahn 00:37:32
in Miami on the water with this, like, beautiful house, My husband sitting there, with, like, a white button down, and my kids all come in with their different careers, and they're all old, and I can see them. And I'm like, so weird that that's so vivid, and I have my boxers running around, and I'm like, that's gonna be something. I don't know what it is. I don't know why Maybe it's, like, turns out to be a vacation, but that's image comes to me a lot, and it's really kinda of fun to be like, okay. That's gonna be something some time some way maybe in the second life who knows? You know? I don't know. Maybe...
Vinnie Potestivo 00:37:39
Mhmm.
Yeah.
Juliet Hahn 00:38:04
You know, when I pass it, but it's fun to do. And it really... That's how I created my podcast that's... I literally
Vinnie Potestivo 00:38:05
I love that.
Juliet Hahn 00:38:11
kept... You know, kept coming up with podcaster. I think you need to start a podcast them and I would talk to people, and they would talk about a podcast and I would listen to And I was like,
I'm gonna to start a podcast. Like, this is what I'm gonna do. It was the time where I was kind of in a creative right. My kids were a little bit older.
And
I was like, I'm gonna do it. I'm gonna I'm gonna figure out how to do it on my own, and I just
step by step, built it, and then it took off. And I was like,
Okay. This is what I was meant to be doing.
Vinnie Potestivo 00:38:35
There we go.
I love podcasting in in two thousand six.
While I Tv, I tried to have a podcast talent show that
didn't go over so well. They really wanted me to focus on Youtube talent, and I was like Book podcast.
Juliet Hahn 00:38:47
Mhmm
Vinnie Potestivo 00:38:49
There... There... But we talked about I hinted on this earlier about Tv people. There's... I think this some suppression
Juliet Hahn 00:38:49
Right.
Vinnie Potestivo 00:38:55
first off, the suppression of podcasting.
So
in my opinion, if you know the story of Adam Curry and
what his impact was on podcasting and also prior to that, how he purchased mtv dot com,
and lost the lawsuit to end to him versus M mtv because Empty... I was at a network.
Juliet Hahn 00:39:15
Mhmm
Vinnie Potestivo 00:39:15
When they used to say things like, why do we need a website or Tv network? Like, why do we need a web do? I wanted to create Nicolas and I wanted to create a social network
for kids in, like, two thousand and three, and they were like, you can it's too similar to what we do. And I like, well, we don't...
I'm so confused. I like, what and we didn't I might space. I was like, what are we doing? What's
Juliet Hahn 00:39:33
Mhmm.
Vinnie Potestivo 00:39:36
was so frustrating? And I I think that to be honest there's a lot of suppression
over over podcasting because there's way more qualified creators out there that are gonna make way better podcasts,
than there were qualified for producers who made crappy Tv that ended up making it really difficult
Juliet Hahn 00:39:51
Mhmm
Vinnie Potestivo 00:39:53
for a certain percentage of professional creators and Tv for a while to create
because of the Michigan,
the
that was going on That was going on in the industry
because because there was so much consumption there was consumption
from the networks buying content creating content. There's way more platforms
now than ever.
There's more...
I can gain more new platforms, media platforms than I can podcasts.
Buy the way. With all the pluses and and everything like that as you think about it, and and it's our episodes, it's our multiple series on multiple platforms. Now that it's us
Juliet Hahn 00:40:22
Right.
Vinnie Potestivo 00:40:32
that that are expanding. We're getting bigger. That's that's what's making our industry bigger us.
It is... It's not growing at a rate faster than us. We are the al that is no one owns podcasting.
Juliet Hahn 00:40:42
Mhmm.
Vinnie Potestivo 00:40:45
And and I love, by the way, that podcasting
is, like, the the the most articulate and
forward thinking communicators of every
industry. I've never worked in a media platform.
Juliet Hahn 00:40:57
Mhmm.
Vinnie Potestivo 00:41:00
Except for social media that in a very different way, where in an media platform like podcasting where I need the best of the best,
or the best of the worst,
but there's still great articulate of, you know, communicators
Juliet Hahn 00:41:12
Mhmm.
Vinnie Potestivo 00:41:13
from science and technology and accounting and arts and, like, all of the different ways that podcasting fractures, you know, those economies.
So, yeah. I appreciate the media part of us. And that's the piece I know how to get into public media. I know how to get
by media time, you know, by a half hour
on your local box or local A. I know how to help businesses do that. And
and and and media a place but I I'm really imp passionate to helping people
find fame if they're willing to leverage it. If they want to leverage if leveraging it is part of their strategy or mo, you know, that's the
Juliet Hahn 00:41:49
Right.
Vinnie Potestivo 00:41:51
that's the part where I'm at now. You're you're you're lucky if you watch some of my stuff and you just like, got to sit on Tv and, send your couches, and joy gonna be sure, like, punk or whatever it is that I worked on that was intended for you to sit down. Now it's about action. No it's about
about conversations
that we can, you know, follow through with. And
and we have to set the tone, you know, not just be
you know, the bare minimum, but we have the ability to do it. So I I like... I love
how
exotic
podcasting is and the level of expertise from of execution and expertise in production from so many vastly different, you know, backgrounds.
A cool time to learn to be a creator, you know? And Tv, we learned a network up, and and the thing I've learned in podcasting is lateral and horizontal hunt and diagonal shoots and ladders.
I'm learning from, you know, all all areas of life, how people create how people publish
Juliet Hahn 00:42:40
Right.
Vinnie Potestivo 00:42:45
how people repurpose, how people create purpose, you know, get their content out there.
Juliet Hahn 00:42:49
It's so true. It really is true. I love how you just kinda leave that out because it really is one of those things that... You know,
when I started the podcast, I started in twenty nineteen, and it really was like, oh, so there's so many podcaster out there. You know, then we know, like, in two thousand twenty, there was, like, a huge boom. You know, so I felt like oh, I. I was little... You know, was a little head
Vinnie Potestivo 00:43:04
Yeah.
Yeah.
Juliet Hahn 00:43:09
not on purpose. So I just kinda of was ahead on that. But there is...
When, you know, what people will say, oh, there's so many out there. But there so many people in the world. And when you have good content and your consistent
and you continue to put your stuff out there, you're gonna reach people that are gonna hear you. You could be a slow grower or it could be a fast, you know, fast girl, it really depends.
Vinnie Potestivo 00:43:21
Yeah.
Juliet Hahn 00:43:30
But I think that's what so important because there so many people that will come to me and say, oh, I've always wanted to start a podcast, and I just... I don't know how to do it or I don't know what to do. You can learn on Google. You could also find someone like yourself or myself. You know, like, there's people out there that can help you do it, But, really, it's just
talking
and getting
your message out there
Vinnie Potestivo 00:43:51
Yeah.
Juliet Hahn 00:43:51
in a in a creative way, but there... There is structure of people... You know, like, there is a a structure that I think is important. You know, there is, you know, sometimes
the wild wild west, and the more that you're a little bit a little bit more
Vinnie Potestivo 00:44:02
Yeah.
Juliet Hahn 00:44:04
condensed, but
it is such a powerful
platform and and such a powerful tool
to be able to kind of
just also be who you are. And
and
and the amount of growth I have had and the amount of stuff that I have learned just with telling my own story and then talking to other people and kind of helping them connect the dots because of the questions I ask,
you know, it's really fun when I'll have someone on, and I'll be talking, and I'll ask them a question, and then all of sudden, they go.
Oh my gosh.
Vinnie Potestivo 00:44:38
Yeah
Juliet Hahn 00:44:38
I I never really even call
or related those two things
that. And and then it's like this... This... You know, epiphany they have, and it's like so awesome that I
am been put in this spot to be able to do that. You know? I mean, it really is is such a blessing.
Vinnie Potestivo 00:44:51
Yeah.
Juliet Hahn 00:44:53
So I would love to know kind of, like, where you are,
you know, we talk about dreams. Like, where do you see you and your brand and what you're doing in the next five years.
Vinnie Potestivo 00:45:04
Yeah. I love that. And I love it we had that if I two. Sometimes I'll say, like, I'm I'm making decisions based on the future. Like, these decisions of these actions I'm doing now, I have a final picture in my mind.
I have a podcast dot com.
I have a podcast on Tv. I have a podcast radio. I would love for that to become a media brand.
Juliet Hahn 00:45:24
Mhmm
Vinnie Potestivo 00:45:24
A group of podcaster,
perhaps,
Juliet Hahn 00:45:27
I love that.
Vinnie Potestivo 00:45:28
and I'm slowly
building
relationships
with the audience members that I know are gonna out me get there.
And when I get there, I'm gonna know everyone in the room, and that's the part I love the most that's really... That's what podcasting allowed me to do. I didn't have to break into podcasting in a giant way. I just did it one on one And you know, if you need a little health, like you and I we met on pod,
there's there tools out there that will quality tools, High quality tools, by the way, That... Like, I'm telling you, I trust this platform.
Juliet Hahn 00:45:57
Mhmm.
Vinnie Potestivo 00:45:59
We're on it. Where this is a result of that platform
that can help you meet the right people. It's all about people and building trust with people, and like, Julia, if they're like, oh, we couldn't wait to this conversation. We've had some conversations
prior to just making sure that we would bring y'all value
let alone...
Juliet Hahn 00:46:15
Mhmm.
Vinnie Potestivo 00:46:16
You know, it's like, when you have a morning show and they'll you hear the host. We couldn't talk to you before the show because we wanna to make sure we got home show. That there's there's so much to catch up on.
Juliet Hahn 00:46:25
Right.
Vinnie Potestivo 00:46:26
How helping people build their media systems is something I'm really focused on podcast
are now recording content.
Like, you said, maybe the boom was twenty twenty, so maybe people have had a podcast for three or four years. I wanna help them get that first year elevated while I can Because if it was shot on video, it probably wasn't shot on 4k.
So there's a a a shelf life to video right now on some of these platforms that can be ten eighty can't be standard Hd.
Probably until those platforms no longer take ten eighty and require 4k.
So I like helping people understand if they plan on leveraging the video that the recording for public usage, the quality matters,
audio is a little, you know, more lean in by the way. So my ability to help people take episodes that they know worked.
Maybe you have, like, one episode that did, like, ten thousand and everything else is, like, one hundred. You know, Like, go lucky. Every once in a while, we get that one random
Juliet Hahn 00:47:20
Mhmm.
Vinnie Potestivo 00:47:21
episode That had reached maybe that's the episode. That you take and invest
on radio and get it out there. Because you you have you're set... Call my seven hundred. You have your seven hundred you know, thumbs up out there in the world. Make sure that you're you're you're prepared
Juliet Hahn 00:47:32
Right.
Vinnie Potestivo 00:47:35
to scale,
what you're creating.
We see the word ever evergreen ever evergreen kind of means don't don't say anything timely.
It kinda means that
more so, than
Juliet Hahn 00:47:46
Right
Vinnie Potestivo 00:47:48
make sure this is relevant forever.
The difference. You know what I mean? Like, there's like, a caution about being evergreen as opposed to
Juliet Hahn 00:47:52
Mhmm.
Vinnie Potestivo 00:47:56
making sure this can stand the test of time, which is why I cringe when I give
platform
you Url or me anything that hopefully, you're listening to this twenty five years ago or later
back to the future, however it is, however, that one works. And this is just, you know, just as relevant. That the input still dictates the output.
Juliet Hahn 00:48:07
Yeah.
Vinnie Potestivo 00:48:15
You know what I mean? The the media we consume the questions we ask are going to change,
you know, what comes next and I'm taking inspired action is something that...
I know, man.
I agree with you. I don't know if you people believe in the universe or god.
But I I I was taught this a church when you ask
a higher power for that information when they give you that information, there's going to be a journey attached to it. And
Juliet Hahn 00:48:41
Yes.
Vinnie Potestivo 00:48:41
my journey after getting that database was
Fox news, I became a audience producer and I toured the country with my database
and I remember thinking, well, this has to be right? Because, like, not only does my
database work for casting, but, like, I'm
traveling now
meeting people I never thought I would meet. And isn't... It's to me, I was like, isn't that kinda of like, what I was taught, like, and bible school,
vital baptist Christian Academy in Staten Island. I'm like because he that when I was taught, like,
Juliet Hahn 00:49:08
Right.
Right.
Vinnie Potestivo 00:49:11
it comes with West.
Walk east like, I'm lucky. There's airplanes I'm thinking, but I'm not gonna ask any more questions.
I'm a take... I'm gonna take action my own hands.
And
what... It's really to be honest. Like, because you brought those words up and I feel... Like, they bring that out. That's that's where a lot of it comes from. That that's where
Juliet Hahn 00:49:26
Yeah.
Vinnie Potestivo 00:49:29
I'm like, it's so much bigger than me, and I've got why a hundred years, maybe on the spine and different lucky. I got, like, sicilian greek blood, whatever. I don't know what that means, they'll burn out for a while, So
Juliet Hahn 00:49:32
Mhmm.
You're you're log. Yeah. You're you're there.
Vinnie Potestivo 00:49:41
gotta do what I can. I gotta do what I can.
Juliet Hahn 00:49:45
I love that. And, you know what? Someone's gonna be watching, you know, us in twenty years, maybe doing something in twenty years, and they'll be curious to see what kind of glasses we're wearing or if we had surgery so we can see so we can name the people in the audience and they can laugh and be like, oh, I heard them. In twenty, you know, twenty twenty three, and they were talking about the they were kinda of blind.
Vinnie Potestivo 00:49:53
Yes.
Oh my gosh.
You know that?
I... By the way, how I found out about my eyesight was I was fed up with my Hgtv.
I wanted the 4k because I wasn't getting... It didn't look. I knew... I knew it could be a lot sharper. And when I got the 4k,
and I sat down onto until watching and it was still just as blurry.
I was like, oh
Juliet Hahn 00:50:21
Yeah. I know. It's... I had to... I wasn't allowed to renew my driver's license.
Unless I got an eye tests, I was like, oh, all right.
Vinnie Potestivo 00:50:28
Oh, oh, oh, yeah.
Alright. Systems.
Juliet Hahn 00:50:32
I know
I was like, oh, fine. So... Yep, I did that, and I had gotten glasses
Vinnie Potestivo 00:50:36
You got me.
That's funny.
Juliet Hahn 00:50:40
the year before because I was when I was driving, I was like,
missed that turn. I wonder why. Maybe maybe because I didn't read.
Vinnie Potestivo 00:50:44
Yeah. How about that one?
Why, are they print... Why are they printing them themselves blurry when a strange
creative direction.
Juliet Hahn 00:50:52
It's crazy.
Vinnie Potestivo 00:50:53
Thank you for this so much, by the way. Thank you. You're awesome.
Juliet Hahn 00:50:53
Well, Vin,
yes. Oh my god. And I know we're gonna be connected I really know that we will be connected and and talk more. So thank you for taking the time and joining your next stop live here on Fireside.
Vinnie Potestivo 00:50:57
More. Yeah.
Mhmm.
Juliet Hahn 00:51:05
You guys... You know what to do, like, share rate and review, go find Any on his podcast and do the same. I have a podcast, which makes it so easy to remember.
And and all the things, I mean, you guys all the little tidbits that Then just gave you. He's got so much more. So that was just kinda of scratching the surface. So definitely go follow and and share this episode because you don't know who needs to hear this. You don't know who needs to hear. What we just talked about, so might need a little inspiration. Someone may be kind of feeling
I don't like what I'm doing in my life, and they've always wanted to start something.
Think about it. Send them this. Think about when Vin was in college. You can picture him and that database center or right being like, I have this idea. Let me see what happens. And his idea created the seven hundred, you know,
named database, but then really,
put him in this trajectory of where he is now, because he that gave him that confidence. You heard him say it here.
Do you guys have the ability to do that too. So go out and do it. And, again, thank you so much for joining
your next stop live here on
neck did I say your next step? Your next stop here, which people always do and I'm always like, what? Yeah. You're next stop here live on Fireside And again, penny, thank you so much.
Vinnie Potestivo 00:52:12
Ding
Yeah.
Juliet Hahn 00:52:18
For joining us.
Thank you everyone. Wherever you're listening, if you're here on Youtube, Linkedin,
Twitch, or if you're listening to the replay, don't forget to check many out again on his podcast, and we will see you guys next week.
Thanks again, everyone. Bye minute. Thank you.
Vinnie Potestivo 00:52:36
Thank you.
My focus is entirely on helping you follow your passion, even when you feel like you've got stuck in crazy town. There is a way out, its me helping you. You don't have to ditch everything in your life that is making you feel overwhelmed and stuck, you just need some help to navigate it.
WHEN YOU FOLLOW YOUR PASSION YOU WILL NATURALLY ENRICH THE PEOPLE YOU LOVE
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