Episode 201: Unleashing Your Unique Talents - Britney Crosson's Guide to Social Media Success

Britney Crosson is a social media thought leader, specializing in personal branding, that encourages business owners and creators to use their existing skills, talents and knowledge to create exciting content that will make a positive impact on their audiences.

She is the host and executive producer of top global marketing podcast, The Social Sunshine Podcast, owner of Fun Love Media, an online marketing and media agency based in Houston, TX, and the founder of Small Biz Social Society, a membership that helps ambitious entrepreneurs stand out on social media.  

A performer since childhood, Britney naturally fell in love with social media back in the MySpace days because it felt like one big stage!  And she hasn't stopped posting since!  You may have seen her on social media dancing on her exercise equipment or hyping up her audience with a motivational business chat.  With over 16 million views and counting, she’s positively impacting lives all over the world through her videos.  

When Britney’s not working hard on her businesses, you can find her having a dance party with her two kiddos or cuddled up on the couch with wine and her husband watching their favorite tv shows.

You can find Britney on Instagram, LinkedIn and Website. Also, check out her business Website, Instagram and LinkedIn.

Remarkable Quote:

“A live audience in front of you is so special. You can see someone smile, you could see someone cry. Whatever the scenario, it's really special.”

Find Us Online!

• Website: iamJulietHahn.com
• Instagram: @iamjuliethahn
• Twitter: @iamjuliethahn
• LinkedIn: Juliet Hahn
• FB: @iamjuliethahn
• Fireside: Juliet Hahn
• Clubhouse: @iamjuliethahn
• YouTube: Juliet Hahn

Transcript:

00:00:00
Welcome back to your next stop. In this episode, I speak with Britney Crosson. She is the founder of a social media and podcast agency called Fun Love Media. She also is the host of a podcast called The Social Sunshine. I found Britney on IG because she popped into my feed dancing on a treadmill.

00:00:20
Then the next thing, she was dancing on a peloton bike. She has this infectious love and wonder about her that I actually found myself sucked into her page 20 minutes later. I was like, oh, my God, what am I doing? That very rarely happens to me. So I had to reach out to her, find out a little bit about what she was doing, then realized she had this agency and said, you have to come and join your Next Stop podcast to share your story because it is so relatable to so many of us.

00:00:49
But the things that Britney has done with her career because of different pivots that she's had throughout her life are just going to make your heart warm and then melt and then know, get that feeling where you're she's really she's really been following her path for such a long time. So you guys don't want to miss this episode again. Britney Crosson social media agency, Fun Love Media, you can find them all over social. If you want to see Britney dancing, you can find her on her IG. She's also on TikTok, Facebook, LinkedIn, all of those places.

00:01:20
But IG is her main spot and that is Britney. And then C-R-O-S-S-O-N. You can also find her on her website. BritneyCrosson.com Funlovemedia.com. Again, that's also you can find that on IG and all the Socials and the Social Sunshine marketing podcast.

00:01:39
You guys can find that on all your podcast players. And I know you're going to enjoy this episode as much as I did.

00:01:48
Welcome back to your next stop. You know, I say it every single time, but I'm so excited to bring you stories of people that have followed a passion and Britney Crosson, we met on Instagram, and you are the founder of a social media and podcast agency, Fun Love Media. But the reason why I found you is because you do some really fun dancing. So welcome. Thank you so much for having me.

00:02:10
Juliet. Yes, the dancing is I always say that being able to dance on a treadmill is a very OD talent, but I just embrace it. What are you going to do? You're really good. I mean, it popped up into my inbox, I mean, my feed somehow.

00:02:26
And I usually don't scroll. I'll scroll a little bit, but I'm not someone that gets sucked in all the time. And I remember I was literally five panels down, like, watching every one of your dances, and I was like, this lady is fun. And then I saw what you were doing and I just want to let everyone know where they can find you so they can find you on IG to see the Fun dancing at Britney Crosson. And that's C-R-O-S-S-O-N.

00:02:50
They can find that at Instagram. You also are.com and on LinkedIn. And then they can find fun love media. Also an Instagram, Facebook, LinkedIn, everywhere. And I can't wait to dive into the story because I think there was a couple things that I watched a little bit that I saw your journey, where it started going, and I was like, OOH.

00:03:13
And that's when I reached out to you. I was like, I think I need to have you on the podcast so you can share your inspiration with others that maybe don't have that kind of the balls to go out and do. It also the confidence and all of those different things that come with different stages of our life. So if you can kind of just tell my listeners where a little bit like where you grew up and a little bit of your background, we'll start there, and then we'll get into the rest of the episode. All right, well, thank you so much.

00:03:42
Thank you for your kind words. I really do appreciate it. I have a lot of fun, so just to know that you had fun with me makes my day. All right, so here we go, way back in the beginning. Now, I grew up in a pretty small town in Texas, actually the same town my husband grew up in, although we didn't meet until I was like, 20.

00:04:05
That's a whole other story for another time. But we grew up in a small town in Texas called Lake Jackson, south of Houston. I always was a performer. I think my mom put me in tap dance classes when I was three, and then I did the whole shebang like the whole small town Texas thing that you do, right? So when you like to perform and you're in a situation like that and you don't have access to the big time stuff or huge theaters or whatever, you just do what you can.

00:04:31
So I was always doing something like dance recitals. I even did a couple beauty pageants. Okay. Not that I knew what the hell I was doing, but you were in Texas. Yeah, but I participated because they have a talent portion, and you get to do your dance on stage in front of an audience.

00:04:48
I loved that feeling that you get, and anybody listening could relate. A live audience in front of you is so special. You can see someone smile, you could see someone cry. Whatever the scenario, it's really special. So I grew up doing all that kind of stuff, anything I could get my hands on.

00:05:04
I mean, I'm very tall, so when you're tall, it's like you want to play basketball or be a model. Like, those are your options in life, right? Although we all know they're not a child of the so my mom would drive me into the city, into Houston to go to this modeling school. And I learned how to walk a runway. I'm telling you, anything I could do to get on any sort of a stage, sign me up.

00:05:29
Which now makes sense if someone goes and watches my content, it's in me. But yeah. So I come from Texas. I still live in Texas. I actually live in the city of Houston now and with my husband and our two kiddos and doing all this fun social media stuff.

00:05:49
Yeah, no, and I love know because it's funny. So I grew up on the East Coast right outside of Philadelphia in New Jersey. And so I grew up in a very sporty town, so I played sports. But it's always funny to hear the different parts of America where things we had relatives that lived in Texas, and I remember they would come and they would dance and they would say, don't you guys dance? And I was like, no, first of all, I don't have a talent in dancing.

00:06:13
But no, that's not what you do. In the town that of grew up in, the girls were the athletes where the boys always tried to kind of do what we were doing because the girls in our town were like we were just alpha. Like we are out there getting dirty and really getting into there. So I love how you painted that because it is even doing athletics, you're on a semi stage, right? You're performing, you're doing things that inspire yourself or others.

00:06:37
And so I love from an early age, you kind of found that now when your mom and again, as parents, as you know, when our kids find something that they love, we'll do really anything. I mean, I'm in the car half of my day carting people, she practices and doing all those things because I know they love it. And it's one of those things as you follow your journey and as you go and then look back, right? Isn't it fun to look back and say, oh, now I'm doing what I kind of always have been doing and really have perfected it? So it's not like, oh, you just kind of fell into this and you've been doing it for a year.

00:07:13
Whether you actually have been doing it for a year as a living, you've been doing it your whole life. Right. You're right. It's been your whole life. And I think probably a lot of people could connect to that.

00:07:21
If you really think about it, sometimes you got to kind of dig to make the connection. It's not quite so obvious, but it's true. And you're right. I'm thankful that I had parents, that my parents had their own set of struggles and our family all fell apart. And that actually impacted my journey as a performer and as a person, of course.

00:07:45
And our household was not a great place to be at a certain point in time, but I will say that even so, especially in the years before shit hit the fan, essentially, they were supportive. They really were. Like you said, my mom was driving me into the city, like, an hour each way, at least to take me to an hour and a half long class or taking me wherever to talent shows and this and that. And my dad was always really super supportive. I was never you know that's a dumb dream, Britney, that you want to be an actor in.

00:08:21
Like, not from them. Now, later, I was told that by others in roundabout ways, but I'm so thankful that at least they didn't do that to me. They didn't crush it, and they supported me the best they could in a small town in Texas. Right. And I love that.

00:08:33
And I think you brought up a really important point, and it's funny because it's what I teach my clients in about their stories, really thinking back to those parts, whether they're good parts or bad parts. But really, things that happen to us in our life have shaped us. So when the shit hit the fan, I'm sure you got a whole other set of tools. You got the grit, you got all the different things that kind of shaped you. Did it suck as you were going through it?

00:08:57
Yes. Can you look back and say, those are still big scars? But I learned a set of skills, and so it's really interesting because my listeners know I'm dyslexic. And so early on, not even early on my whole career, school sucked, but I was really good at sports, so I did go to university and play two college sports. But my journey getting there was I was knocked down by teachers left and right.

00:09:21
I mean, it was just focus. Try harder. And the thing that's really cool is now what I'm doing, that I've been doing my whole life is communicating and reading people. Because from a very early age, I learned how. Okay, if I talk to the teacher, I can take them off task and they don't have to see how I'm writing or how I'm reading, and I can learn a little bit about them.

00:09:41
I can see, okay, can I push it a little bit more? Are they let me get in and talk to them a little bit more? Or do I have to pull back and kind of figure out how to manipulate and talk and not manipulate in a bad way, but manipulate the situation where I was kind of protecting myself so it was like they couldn't find out, oh, she really doesn't know what she's doing. And I was doing that my whole career, and now I actually do that with clients. They're like, how did you pick up on that?

00:10:05
I'm like, It's my gift, but because of my weaknesses that I went through, it became my now, my strength. And so that's what I always kind of say to people, whether you had a good childhood, a bad childhood, it's really sometimes really important, especially we're on journeys, but when you're on a journey, really kind of figuring out those next things to think back and really kind of dive in and think about those feelings. And sometimes you get memory feelings, but sometimes you get feeling feelings, and those feeling feelings are the ones that you kind of have to be like, okay, I need to be in a safe space, because this could be hard, but let's see where that goes. So thank you for sharing that. So when the shit hit the fan, where did your life go, and kind of what age were you and where were you going from there?

00:10:54
I was a young teen. I mean, my parents relationship started to fall apart.

00:11:05
I should really ask them more questions about that, actually, now that we talk about it, because I think it would actually be fascinating now, hopefully enough years have passed that, you know, they can share, but, you know, it it went on. Our household was an unpleasant place. They they argued horrifically. And then it got to where I guess I was an early teen. I was probably 13 ish, maybe close to 14, where it all started to become official.

00:11:31
They're divorcing going here, going there. And it was, unfortunately, one of those really dramatic stories of custody crap and lawyers and courtrooms and screaming fights that you hear at night when you're a kid in bed, like, sorry, mom and dad, but they're not listening. It's fine.

00:11:52
They know. Okay. And so it was a hard time. I mean, it's never a good time or something like that, but it was a hard time as far as age wise for me, and especially my older brother, two brothers and older and younger. It's a time in life where you got a lot of changes going on inside of you already.

00:12:14
So it's like, oh, let me deal with you all's crap too. Thank you. It's kind of like looking back on it, I kind of have a lighter, a little bit of a sense of humor about it, but it was heavy. It was bad. It was bad.

00:12:24
And I realized now and now I'm 42, so it's been a while, and now I can look back and I can go. You know, that's probably why I liked school. Not because I like being a student, because once I got older and into college, I actually quit college. I'm a college dropout.

00:12:47
I don't necessarily aggressively prioritize academics with my kids. I'm laid back about it, right? But I've realized something, that I enjoy being at school because I don't want to be at home. And actually, I ended up doing really well in school, and I was naturally good at it. I got great grades.

00:13:06
I was a cheerleader. I was in activities. I was having fun with my friends. And so it's kind of this weird, twisted way of looking at it, but the truth is that it actually made me thrive in that other environment because the environment at home sucked. Like you said, you can kind of dig up the lessons and the tools that you got from the situations, even in some really bad situations.

00:13:31
Yeah, and I mean, the thing that's as my parents got divorced when I was like 1213 as well, and really so many people you talk to, I mean, it's just again, it's so awkward. But now that we're adults and we have our own kids, it's like parents go through stuff too. They're humans. They're dealing with adult things that now you're like, oh, wow, that must have really sucked and been hard for them in so many different ways, and you just get a different perspective. So thank you for sharing that because that is one of those things stories connect us.

00:13:59
Someone's going to listen to that and be like going back to their 13 year old, 14 year old self and really sympathizing with you because they were there, right? No, exactly. And I've actually shared with my husband Ryan over the years a lot of times. That one of the reasons why I am such a great mother. And I am.

00:14:19
I'm a great parent, and I'm a very kind and understanding and supportive and open minded and all the things that we all hopefully strive to be as a parent. I am those things, and I embody those things, and I'm proud of that. And I think that a lot of that comes from that extra motivation to be this really excellent, loving, open minded parent is because I had some trouble with my parents. Maybe they showed me a little bit of what not to do in some situations, and that can actually end up being really valuable. And so my children are benefiting from the shit I went through.

00:14:58
It's really wild, but it's also really beautiful. It is. It's so true, and so many people can relate to that because it is. We hope that our children take our good and our bad and just become better. And so that's exactly what you're doing, and that's exactly what your parents helped you do, which is amazing.

00:15:18
Okay, so you shared with us you dropped out of school, but what, did you go to university to study and then kind of take us through that path? Well, so Plan A was most definitely to be extremely successful, very famous television actor, just like the girls on Full House. That was like the thing. Okay. Full House was everything in my mind because I came to this realization as a performer throughout my entire life that, oh, these are real kids, but they have this job to be on TV and somebody pays them.

00:15:53
So this was just amazing. Whenever I came to this realization as a child. And I remember sitting as, I think, an eleven year old in the little burger shop with my dad and being like, I want to be on television. It was just a matter of fact. And he was kind about it.

00:16:08
He probably was thinking, oh shit, what am I going to do with her? I don't know. But he was nice. And so, really and truly, the plan was to be a professional actor and to make it huge. So I hear these stories of these people that say, I never would have guessed, I would have had all this success, but I'm the opposite.

00:16:31
It's like, no, that is the plan all along, and it still is. Maybe just not in the exact same way. I just did the local college, community college thing because again, I was like, don't think I need this crap, because technically I didn't. I guess I stopped going to college. I was taking some acting classes here and there.

00:16:57
I was working in the family business, which I started working for my dad whenever I was 16. Best thing ever, by the way. I learned everything I need to know about business from that experience. And I was just kind of doing the typical young adult thing, like kind of go to some college classes, do some work, kind of like hang out with my boyfriend, take some acting classes and explore. And I finally just said, screw this.

00:17:21
I really hate going to this college and sitting in these classes, and I got to figure out this acting thing. But I maintained my work at the family business the whole time. In fact, I maintained that for over 20 years.

00:17:35
I tried. I tried all the local things that you do as anybody out there that's a performer, you understand, like in your local area, you do what you can. And I did a lot of stuff. I did a lot of work. I did some film work, television stuff.

00:17:47
I did a ton of theater. Houston is a great theater city, and I spent a huge chunk of my 20s well, essentially almost all of my 20s doing that and pursuing that without making that big move to Hollywood or. To New York, right? And this is what always fascinates me, because when I have entrepreneurs on which most of my guests are entrepreneurs, I always want to know there's a whole innate thing you're born with it. Is this something that you fall into because you saw a neighbor and you're like, oh my gosh, I love that.

00:18:21
Is it again, just the way you were born? Because you're wired. Because it is like a long history of a family that is creative people that go into business themselves. So what was the family business that, as you said, you worked with your. Dad at 16, so it's still in business to this day.

00:18:37
And we're in the spring of 2023 right now. So Signal Electronics in Freeport, Texas. It's a very small business and it's something that the industry that I have no interest in at all. It's marine electronics. And you guys, that means you are putting electronics on boats of all different kinds and sizes.

00:18:56
He had technicians, they go out and they work on the boats. They do all the hard work and the sweat and this Texas humidity, industrial kind of stuff, that kind of thing. But I was in the office and I learned I mean, I still remember in my first couple of years there, I was a teenager learning things like how to do a bank deposit. Now, everybody, this was like late 90s, okay, so it's a little different than it is now. But still, I didn't know those things.

00:19:28
And my parents had gone through all that they'd gone through. So I think some certain lessons in life may have been skipped because of all the family drama, which is understandable. So I started to learn those things about how to do stuff like that, how to make a bank deposit. What does accounts receivable mean? How do you make an invoice and bill somebody?

00:19:49
Just all these cool. And at the time, I just was soaking it in and making a little bit of money and getting to work with my dad, who I love so much, and now wow. I mean, I was just having a conversation this morning with my director of design, and I was telling her how valuable it is to have had all those experiences, that administrative stuff, just kind of the mundane business stuff. And I learned all of that throughout the years. And over the years, it evolved.

00:20:15
Right. He would give me different responsibilities and I would be able to get a little more creative. Like whenever Facebook came out, I was like, I love this social media thing. Let me figure it out. I got it.

00:20:24
Nobody else touch it. I'm going to figure this out for the business. So it was just a variety of tasks, and I learned so much. I know. That's why I have my own business today.

00:20:35
I know for sure. Yeah, right. And the thing that's so cool, and this is what I want people to really listen to, this, is that you were in an opportunity because it was a family business, but it was where your path was meant to be going. Right? So the fact that you were learning all those things, which I think, by the way, in any school, university, high school, everywhere, those kind of things are important and they should be being taught instead of them still reading books that we read in the mean, I'm like, Wait, you read that?

00:21:08
That's what I read. Can't they change it? There's so much out there since then. I'm like, okay, this boggles my mind. And so they're teaching exactly that same way, which was a really terrible way for me to learn because that's not the way I learned.

00:21:22
So it then pisses me off in so many different directions and that's a whole nother story. But you got to learn so much from having that experience with your dad. And so many of us are in positions where maybe we have the opportunity for a job or have the opportunity to meet someone or have the opportunity to network over here. And we don't take it because we don't ask those questions and we're not present and we're not listening. We're maybe hearing, but we're not really listening.

00:21:50
And so that is what's so important, that you were put in that spot and you got a spark and then you just started soaking it in and soaking it in. So you're running your own business now, but you've been involved in running a business since you were 16. You're right. And the moments that you witness in a family business. Anybody that knows, knows the things you witness.

00:22:13
The moments that your own parent or whomever in the family had to skip paychecks, or seeing the stress that goes along with that and then seeing the excitement in something or taking up for each other when a customer is mean to somebody. And just all these really cool, unique experiences. I just wouldn't trade it for anything in the whole world. It's so special. I love that.

00:22:36
Well, so I want to get to now when you started dancing on the treadmill to when your social media podcast agencies started. So can you take us through that a little bit? Like when all of those kind of things started in the timeline there? Yeah. So I've been working in social media in different forms, different ways for over a decade.

00:22:57
So that's been going on long before all of the dancing on the internet. Like I said back in 2009, 2010, I started managing social media for the family business. Figuring that out, it was new to everybody, exploring and posting and creating content the best I knew how at the time. Over the years, my work in social media evolved. I started doing my own projects, I started blogging, Vlogging, any sort of creative thing I could do that had to do with being online and being on social media.

00:23:31
I wanted to do it, I wanted to learn and soak it in. And I did influencer stuff. You travel somewhere and stay at the hotel and you take pictures, all these things, all the things that you could do. And I loved it so much. And then I started doing a little bit of freelance work.

00:23:46
So we get into 2017 and I had a couple of business owner friends that were like, okay, look, obviously you love social media. I hate it. Can I just pay you somebody? You do this? And I was going, okay, sure.

00:24:00
How did that happen? That was easy to me because I loved it. So I thought, I can't believe somebody wants to pay me to do this. And I continued on that journey and I did random work here and there. And then it just wasn't stopping.

00:24:12
And I was still in my mind. Mind you, there's still hope that you can do this big acting thing. I hadn't lost hope for that, but I thought, gosh, this social media thing is really not going anywhere. So I officially formed it into a business in January 2019 and called it Fun Love Media and just went with it. I just went with it.

00:24:36
Right? And it's kind of weird because I always thought that in the past when people would say, well, it just kind of happened. It fell into my lap. I kind of thought people were full of crap when they said stuff like that. But no, I understand.

00:24:48
It was official business now. I've always created on social media, but the dancing thing, especially the treadmill and spin bike stuff, really amped up. At the latter part of 2019, I just was discovering TikTok and that kind of thing where you can use music and you can dance and have fun. And I saw on TikTok, like, there's grown ass people dancing at the grocery store in public. And it's completely acceptable jackpot to me because I'm thinking, this is a dream life.

00:25:24
I wish we all lived in a musical where you break into song at any time of day. We don't, but I wish we did. And TikTok was kind of that. So I just kind of dove into it and started dancing and trying to learn the dance trends and I would kind of be on my spin bike. And then in January of 2020, before the shit hit the fan for all of us, right before that, January 2020, I got my new treadmill in.

00:25:51
I'd had an old one for a long time. It was wore out. And I got this new treadmill and I remember standing on it being like, wow, it's like kind of rubbery slats. It feels really comfortable. And then, honestly, one day I was just like, you could do like a little dance moment on the treadmill and film.

00:26:10
It just popped in my mind. And I look back at those videos now and I'm like, oh, God, okay. Well, those weren't.

00:26:19
You can move. As you said, you've been dancing for a long time now. There's some of us that love to dance, but we are not blessed with the rhythm, right? I would be one of them. My husband's one of those.

00:26:34
Yeah, I kind of always danced like Elaine. It was always the joke. They're like, what are you doing? And I'm like dancing. And I will dance wherever I mean, I'm fine with dancing.

00:26:43
I'm not ashamed that I can't dance. But when someone can dance and I see someone have the moves and the rhythm, I'm fascinated. I literally am like, oh, yeah, that's amazing. And so, literally, you do some really amazing dance moves. On a treadmill and a bike.

00:27:02
You really get in there. I mean, you get every part of your body. I feel like sometimes your ears are even moving. I love it so much, and I think that that's the secret sauce. I just love it so much.

00:27:15
Just so much. And even on the times I've gone through which a lot of social media creators and businesses go through this right where there's a downtime in social media where your stuff isn't getting very many views and it's not really doing all that great. I recognize that that's not as fun as getting a lot of views, but I just still have fun. That's actually a kind of side note social media tip that I get asked, how do you stay consistent? How do I keep going?

00:27:45
Well, if you figure out some sort of a way to have fun in your content, something that you enjoy, it doesn't really matter what it is necessarily. You're way less likely to quit. So I love it so much. I dance on the ground too, but I think it's like, obviously this novelty of, like, she danced on treadmill, and I just don't have any other story except for it just popped in my mind one day and it's happened. People are like, do you fall all the time?

00:28:13
Well, knock on wood, I've only fallen on my butt once, and it was a soft landing. You were good. Now, I have another question, and I also want business owners and content creators to really listen to this. So obviously you had your media agency before, right? And then you kind of decided, okay, I'm going to do this.

00:28:34
Has dancing on the treadmill and the bike, has that led to clients? Do people find you through that way? And then you kind of are like, oh, hey, and I also have this, and I love what I'm doing on both sides. And you can tell you love what you do. I mean, that is the thing.

00:28:49
There's not even a question in anyone's mind that looks at it and is like, oh. She's like, oh, what am I going to post today? No. You're like? Oh, I'm excited.

00:28:57
I just heard this song and oh, my gosh, you're right. I am excited. I'm glad you can tell. But the answer is yes. It sounds so crazy, but we still have I'm thinking of one, two, at least two clients right now.

00:29:16
Yeah, that's how they found me. Like, I've had multiple clients find me through the videos, dancing, and a lot of time they're in the peloton community because that's what I'm a Pelotoner. And so that's why, I guess they pay attention. They'll notice, like, if it has a little emblem or something on the bike or whatever. They've actually told me this before.

00:29:36
The people that I've worked with for years, they say, well, I just started watching your videos, and I just really liked you. And then I just clicked on your thing and read a little bit about you and I realized you did social media. And I was like, oh great, I need help with social media. I should hire her because I like her. And I was like, this is perfect because it helps reiterate what I already knew.

00:29:56
But I was starting to live out the lessons that I was already trying to teach people about social media. That whenever you show up on social media in a way that's genuine, authentic, feels good, you're trying to have your fun and enjoy the content creation process. When you do that and you keep doing that, people are going to be drawn to you, whomever is meant to be drawn to you in whatever reason. And even if you're not on there being businessy and talking all business all the time, when people are drawn to you, they're drawn to you and they're going to want to know more about you. And then it will likely lead to people working with you.

00:30:28
And it's the power of a personal brand is what that is, really. And it's really been amazing to experience it myself. Instead of just talking the talk, I'm actually walking the walk. It blows my mind too, because I'm like, wait a minute, you saw when I did that and you still want. To work with me.

00:30:49
We are meant to be, right? But the thing is, and that's what I want people to take away with this, which is so important, is that I talk about my clients know and my listeners know about stories that stories connect us. You hear someone's story, you feel a little bit more connected. A lot of times that's going to help with the especially if you have a product or a business that you're selling, it's going to help shorten the sales cycle because someone's getting to know you a little bit more. You're doing exactly the same thing.

00:31:17
And it might not be you're telling a story of your personal story every day, but people are getting an insight into you, what you are like every day. And that's a little part of your daily story. It might not be your backstory, what people heard today, but it is a daily story that you're playing out on social media and having fun. People can see that part of your personality. And as I said, you could tell that you enjoy it.

00:31:44
I'm sure there's days where you're like, you get up, but then you're excited to be like, oh wait, I can't wait to what am I going to post what I do? My podcast? I could have a day, a morning, whatever. And then I know I'm going to speak like someone like you. And I know that that actually is just going to give a little light to my day because it's like, here's someone else inspiring.

00:32:03
Here's someone else doing what they love. Here's someone that is just not sitting back and wallowing in their days. I'm sure you have bad days. You have kids as well. You have a life, you have a husband, you have work, you have all the things that a lot of us have.

00:32:17
But showing up and knowing that you can inspire someone is, to me, one of the best feelings. It is. You're right. It is the best feeling. And it's pretty incredible to think about the connection.

00:32:30
And this is speaking of stories, I agree with you. Stories are everything. And people remember a story, they don't remember the other details, they remember the story. And you can work that into your social media in small ways, the way that you might see me do, or however you want to work it. People love a story.

00:32:47
But what I find so interesting about my story when it comes to this perspective and as a performer, is that while I had always planned to perform for millions of people on television in this more traditional sense, I ended up performing for millions of people still, just in a different way. And it's quite amazing to sit back and have that realization and go, but technically, you have accomplished those dreams that you had since you were a tiny girl. And I feel so proud to be able to do that for her. I always say that, like, eleven year old me is who I'm trying to make proud. Not my parents, not my kids, not my husband.

00:33:34
It's the younger version of me that had all the hopes and all the dreams, and it makes me emotional. But I think it's important to think back on that and be like, make that younger version of you proud. I know I am, in a weird, unexpected way. And it's cool to think that you really can still accomplish that stuff that you dreamt of when you were younger if you're just willing to be open minded enough to know that the path just could be a little different, but you can still reach a similar destination. Yeah.

00:34:09
And be curious. Right? I mean, if you didn't kind of dive into that social media stuff and you were like, no, I have my blinders on. This is my goal. I'm not looking left, I'm not looking right, I'm not feeling the feels, I'm not seeing what's over here, I'm not seeing what's over there, I'm not asking questions.

00:34:26
Then you wouldn't achieve what you are. But you opened those blinders. You're curious. I mean, curious people are my favorite because when you're curious, there's nothing that you cannot do. I always say if you can create it in your mind, you can make it happen.

00:34:42
You just have to stay curious and continue to ask those questions and continue to open yourself up. It doesn't matter if you look like a fool, it doesn't matter what your neighbors think. It doesn't matter if you get no a million times. I mean, then one of the reasons why I will dive into anything is because as a kid, I failed so many times, right? I failed so many times in school that if I fail, I don't even think about it.

00:35:05
Someone will be like, oh my God, that just happened to you? Are you okay? And I'm like, yeah, what are you talking about? Totally fine. Yeah.

00:35:13
And those are the kind of things, though, that make us who we are. And when people can connect with those parts, the hurt parts, the wonderful parts, all the different parts of our personal stories, is when then we can create the life that we're meant to have. So I love what you're doing. I really do. Can you share again?

00:35:32
I know it's going to be said a million times in this podcast because I always enter the podcast with telling people where they can find you, but just a little bit about and anything that you want to share, anything you have coming know, please share with the audience. Yeah, for I mean, you know, come join the party that I'm hosting, the eternal definite party on social media. My Instagram is my hub and I'm also on TikTok and Facebook and LinkedIn and all the I just I just want to encourage everybody like I do in all of my content. And for clients, students, podcast, listeners, everybody, is that if you have a desire in you to share on social media about whatever, whether it is leaning into your business, whether it's not, whether it's telling your story, if you have that desire, that desire is there for a reason and it doesn't go away. Usually, if it's meant to be.

00:36:32
And I know it can be hard to be vulnerable and to get on social media, but I just speak from experience in that it's the most freeing thing I've ever done in my life. And just acting the way that I would act if nobody was around and nobody could see what I was doing. Just the way I am on my own is what I try to bring to my content. So it just gives people a look at the real you. And I just want to encourage people because I think that we need as much goodness on social media as possible.

00:37:06
And I know there's so many good people out there that want to share good things. And it doesn't always have to be life changing or life saving. I mean, if it's as simple as my grandmother passed and she has this book of recipes and she taught me how to make them and I want to share them because I just wanted to bring a smile to a family's face at dinner. It doesn't matter what it is, if it's important to you and you feel that desire to share about it, it's there for reason. So I just encourage you to go for it.

00:37:32
In my videos, I say post the effing video, which just means go for it, whatever that means to you. So I hope that that helps somebody listening. And I just am on this mission to get as much goodness out there by way of social media as love it. I love know. Thank you again, Britney, for joining your Next stop.

00:37:55
Again, you guys, you can follow Britney on All The Socials, as she said. You can also go to her website. It's her name. All of it is her name Britney, and it's C-R-O-S-S-O-N. You can also find fun, love media on all the socials as well.

00:38:09
But thank you again for joining your Next Stop and sharing your story. Thank you so much for having me. I really appreciate it. Yes. And you guys, you know what to do.

00:38:17
Like, rate review and share. You might be listening to us and be like, oh, that's so fun. But you don't know who in your life needs to hear this episode. You don't know who in your life needs a little inspiration. You don't know who in your life is in a crossroads and they just need to get on that treadmill and dance.

00:38:32
You don't know get on there. Make this one of the best episodes ever. Juliet has had, everybody. All right, get in there. Review it, share it, because she's doing great things.

00:38:43
And I really appreciate you having me. I really do. Thank you again. I hope you've liked this episode of your next stop. Please subscribe to my channel, share with your friends, and join in each weekend.